Research at Norton, Lipp & Associates, Inc.
The most overlooked yet most critical aspect of the advertising process is research. At Norton, Lipp & Associates, we believe that the best way to assure maximum effectiveness of your ad campaign is to perform appropriate testing and measurement to fully understand the target audience and how best to reach them. Our research efforts have helped numerous industry-leading clients and brand teams to achieve better results from their advertising and marketing efforts.Through our various research methodologies we can determine the audiences’ likes and dislikes, motivations, and attitudes toward your product. Money spent on research provides a significant return on investment by eliminating messages that miss the mark and concentrating on issues that are important to your best prospects. The research process helps you to develop a stronger and more focused message that creates an emotional tie between the consumer and your product.
| Study Types: | Tools: | ||
| Target Market Analysis and Assessment | Trend projection/Analysis | CAWI | Ethno- Usability |
| Competitive Analysis | Tracking | Experience Groups | Focus groups |
| Ad Testing | Commercial Testing | Eye-Tracking | Social Media Tools |
| Concept Testing |
Launch Monitoring |
Web Based Chats |
In-home Studies |
| Positioning/Re-Positioning |
Messaging |
Shop and Play Alongs |
Video Interviews |
| Package Testing | Web Based Chats | ||